Tuesday, February 10, 2009

Post Elephant Waste (PEW)

We found this an amusing article for the "Green" & "Carbon Footprint" people in the Office Products industry. An actually did a press release on elephant poo poo and what you can do with it.

CAMBRIDGE, MA, Jan 08, 2009 (MARKET WIRE via COMTEX) -- Eco-printed products company, Pixxlz is thinking of changing their tag line from "We Print Green" to "Our Product Is Crap." After much research and testing on their various eco-friendly printing presses, Pixxlz has found a paper that is not comprised of one single tree; it's made from elephant dung. "Not only is it fun to talk about," says Pixxlz President, Lindsey Burkhardt, "but it looks great too."
Aside from the paper's esthetic draw, the purchase of the Sri Lankan-based Mr. Ellie Pooh paper will prove to have a significantly lower carbon footprint than conventional paper, help a decades long conflict between farmers and elephants as well as boost the Sri Lankan economy and of course, save trees.

Affectionately dubbed, "Poohper," Mr. Ellie Pooh is a valued alternative to expensive hand-made papers and prints very well on Pixxlz' digital and soy ink presses. Currently available in an array of colors in various cover and card stocks, Pixxlz new paper is perfect for invitations, holiday cards and announcements.

There are no toxic chemicals used in the paper-making process, only basic bonding agents such as alum and rosin, along with water soluble salt dyes for coloring. Free of bleach and acids, no alkaline solutions are introduced during manufacturing. These handmade papers are of an ideal pH value for photography preservation: perfect for Pixxlz' new mini photo books.
Pixxlz also offers paper industry leader Mohawk's 30%-100% Post Consumer Waste (PCW) on every printed products order.

Made from 100% recycled materials and manufactured with renewable energy, these FSC certified, carbon neutral papers are a welcome addition to the green standards Pixxlz adheres to.
By offering a choice between 30%-100% Post Consumer Waste stock, Pixxlz' goal is to help educate the consumer as well as reduce costs because of increased orders. "There are very few [printed products] companies that offer 100% PCW paper," says Burkhardt. "We truly want our competition to jump on the band wagon and offer the same papers that we do. The supply and demand will drive the paper prices down while raising eco-consciousness."
Finally, consumers can choose between 30%-100% PCW on orders as small as 25 business cards to as many as 5,000 postcards.

Burkhardt jokes, "Pixxlz now offers stock made from 100% Post Consumer Waste (PCW) as well as Post Elephant Waste (PEW), but adds seriously, "of course the papers don't really smell."
No matter how you cut it, Pixxlz is trying to do their part to educate the consumer and offer the most innovative and eco-friendly paper stocks for their printed products. Says Burkhardt of her latest eco-find, "We've dung it again!"

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