Monday, September 1, 2008

What are Resellers Searching for?

We would expect Hewlett Packard to have the majority of the market share. Surprisingly Ricoh quietly sneaks into fourth place into number of searches with a total of 11% when you combine all of the different divisions of Ricoh, which consist of Gestetner, Lanier and IBM. Interesting that Ricoh is now ahead of Brother in the number of searches?

Maybe Ricoh makes things difficult for the reseller to figure out which supplies go into their machines and cross compatibility.

Hewlett Packard 30%
Lexmark 13%
Canon 10%
Brother 9%
Xerox/Tektronix 7%
Panasonic 4%
Ricoh 4%
Epson 4%
Konica/Minolta/QMS 3%
Kyocera Mita 3%
Gestetner 3%
Dell 3%
Okidata 2%
IBM 2%
Toshiba 2%
Lanier 1%

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